In my first year of owning the bar, I had all 3 of my bottle coolers go out. Instead of just paying for the third and final cooler, I made a campaign to help raise money to cover the cost of the new cooler.

Wiedemann is a historical local beer that had ties back to when the bar was built in 1865. (used to be delivered by horse)

I realized there was an opportunity to tell that story and I was able to rally people around that idea. We ended up selling more than our goal and ultimately outsold Miller and Bud Light 4:1 for four weeks straight.

I did this without spending a dollar.