17x more efficient
Than Bud Light’s super bowl campaign.
1 video.
31k shares
156k likes
2.3k reposts
Apples to apples
Data collected 1-week following the super bowl
Bud Light:
17 Videos
Paid media
Peyton Manning, Post Malone, Shane Gillis
GET JIM HOME
1 video
$0 ad spend/ $0 production budget
regular guy