MISSION:
Get Jim Home.
Jim walked 6-miles round trip to the bar for 62 years.
I promised him he would never walk home from the bar as long as I owned it.
I started a campaign to buy rides home and ended up with a Super Bowl commercial pitch.
I made a video
to promote his birthday party and over 100k people responded.
THEN - I had to share THAT story.
it just keeps going. it’s JIM’s all the way down.