Micro-Movement
Case Studies
Fifth Third Bank
“We need relevance.”
Movement
Turn the 2025 NCAA March Madness into momentum for Fifth Third Bank.
Layers
Excellence
Family
Personal Journey
Deliverables
112 Videos
Photography
Result
A Cultural Moment
Had powerful footage of 2 teams in the Final Four. And ultimately the NCAA National Champions, The Florida Gators, with a video of the 2025 NCAA MVP ready before the confetti landed.
Drink Wiedemann
“We need this to move”
Movement
A failing beer cooler became a community rally point.
My third bottle cooler went out in the first year I owned the bar. So I rallied the community around helping me pay for the last one by drinking a historical local beer with my highest margins.
Emotional Layers
History
Wiedemann was brewed locally and once delivered to the bar by horse.
Community
People were directly help fund the cooler.
Environment
Made the tap handle, signs, and scoreboard behind the bar.
Ritual
Every beer purchased brought us closer to hitting our goal. People were buying rounds for the whole bar to watch the number rise.
Result
Directed Behavior Change
increased %of sales — beers 600+ beers in 14-nights. Outselling Miller and Bud Light.
Raised enough money to buy a new bottle cooler for the bar.
//
This was more of a behavioral design project.
Photography documented it.
The product was:
The Movement.
Creative Layers
Photography
Physical Artifacts
Video
Writing
Story & Narrative Development
Camp Springs Tavern
“Who would drive all the way out here?”
Movement
Breathing life back into a 165 year old bar.
Layers
Rituals
Social
Merch
Environment
Result
Modernizing historical significance. Biggest nights in years.
Hopefull Nutrition
Movement
Told the story that was 11-years in the making about a journey through an eating disorder.
Layers
Video
Merch
Services
Result
23M+ organic video views
Launched a 6-figure annual company without spending a dollar.
Awards
Atlas Suites
2022
Echo Center
2021
Brightline House
2020
Northgrid Park
2019
Featured Projects
The Atlas Project
A bold reimagining of a timeless brand.
The Echo Project
A bold reimagining of a timeless brand.
