What is a
Micro-Movement
Attention isn't the goal. Action is.
Emotion + Creative layers = Organic momentum
The deliverables are evidence.
Movement is the product.
Every problem requires different layers.
Creative Layers
Photography
Video
Physical Artifacts
Environmental Design
Strategy
Momentum is created when the layers work together.
“Is this guy a photographer?"
"Is he a filmmaker?"
"Is he an event guy?"
"Is he a strategist?"
“Can this work for me?”
Yes.
I use whatever it takes to start the movement.
If tomorrow the best solution was a billboard, a super bowl commercial, a newspaper, a beer ticket, a bumper sticker, a song, a mason jar, a mural, or a handwritten sign, I’d use that instead.
//
You don’t call someone who builds houses, “a hammer’er” just because he uses a hammer.
I build the house.
——-
What I do:
I create
Momentum.
The deliverables are evidence.
Every problem requires different layers.
Creative Layers
Photography
Video
Physical Artifacts
Environmental Design
Strategy
Momentum is created when the layers work together.
“Is this guy a photographer?"
"Is he a filmmaker?"
"Is he an event guy?"
"Is he a strategist?"
“Can this work for me?”
Yes.
I use whatever it takes to start the movement.
If tomorrow the best solution was a billboard, a super bowl commercial, a newspaper, a beer ticket, a bumper sticker, a song, a mason jar, a mural, or a handwritten sign, I’d use that instead.
//
You don’t call someone who builds houses, “a hammer’er” just because he uses a hammer.
I build the house.