What I do:

I create

Momentum.

The deliverables are evidence.

Every problem requires different layers.

Creative Layers

Photography

Video

Physical Artifacts

Environmental Design

Strategy

Momentum is created when the layers work together.

“Is this guy a photographer?"

"Is he a filmmaker?"

"Is he an event guy?"

"Is he a strategist?"

“Can this work for me?”

Yes.

I use whatever it takes to start the movement.

If tomorrow the best solution was a billboard, a super bowl commercial, a newspaper, a beer ticket, a bumper sticker, a song, a mason jar, a mural, or a handwritten sign, I’d use that instead.

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You don’t call someone who builds houses, “a hammer’er” just because he uses a hammer.

I build the house.