Identify what people actually care about.

Every movement starts with something worth talking about. Together, we'll find the story with the highest potential to pull people in.

(4–6 weeks)

Give people something to follow.

Once we find the spark, we build the world around it and put it into motion.

(2–6 months)

Keep the momentum alive.

Attention comes and goes. Movements last because someone is paying attention to what works, what doesn't, and where to go next.

(long-term partnership)